August 18th, 2008
Before choosing a promotional product, there are are a few questions you should ask yourself, which, will make the task easier;
- how will the product be used e.g. in a mailer, handed out?
- What theme or message does the product need to convey?
- Approximate budget
- What decoration method is required?
- Quantity required?
- Leadtime?
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August 18th, 2008

Pad Printing is commonly used on plastics, paper, ceramics, glassware, pens, leather and vinyl. I like to think of pad printing as a very sophisticated version of potato printing.
There are a couple of steps involved in the pad printing process;
- A recessed surface is covered with ink. The plate is wiped clean, yet the ink remains in the recessed area of the plate.
- A silicone pad presses against the plate and pulls the ink out of the recesses.
- The pad then moves and presses directly against the product.
Pad printing is excellent for imprinting small, unusually-shaped objects for which screen-printing is not practical. This is not the most highly-recommended process for imprinting large areas; screen printing is better for large areas of ink coverage.
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August 18th, 2008

Also known as silk screening, screen printing is a method where ink is pressed through a fine mesh screen, leaving a colour imprint on the material’s surface.
Also known as silk screening, screen printing is a method where ink is pressed through a fine mesh screen, leaving a colour imprint on the material’s surface.Ideal for logos with limited colours and patterns. Pricing differs between logos with spot colours (colours directly referencing a PMS or permaset colour) and those with process (graduated) colours. Price also differs based on the surface being printed. Some surfaces need to be pre treated to ensure that the ink ’sticks’. Dark fabrics have to have an additional layer of ink screened onto the surface so that the logo can be seen clearly.
Screen printing can be used on irregular shaped objects. Apparel, glass, plastic, fabric and wood are popular materials on which to screen-print.
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August 18th, 2008

Foiling, also known as hot stamping, can be used to decorate fabric, leather, paper, wood, hard rubber, coated metal and all types of plastic.
Foiling, also known as hot stamping, can be used to decorate fabric, leather, paper, wood, hard rubber, coated metal and all types of plastic.Foil print is applied by impressing a relief die with heat and pressure through metallic or pigmented foil onto the printed surface.
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August 18th, 2008

A great way to decorate metals such as trophies, pens, keyrings and nameplates. Designs are cut or etched into metal, wood, glass or other materials usings a laser. Engraving offers a permanent imprint that will not wear off because it is cut into the metal base.
A great way to decorate metals such as trophies, pens, keyrings and nameplates. Designs are cut or etched into metal, wood, glass or other materials usings a laser. Engraving offers a permanent imprint that will not wear off because it is cut into the metal base.
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August 18th, 2008
Also known as debossing. This is a process where an image is depressed into a material such as paper, leather or suede, so the image sits below the product surface. Ink may or may not accompany the stamp (colour stamping).
Looks great on leather compendiums, bags and satchels.
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August 18th, 2008
Decal transfers are the method commonly used to decorate porcelain, ceramic and glass products.
Their are a few steps invloved in decorating with a decal transfer;
- The water-soluble decal is printed using an offset or letterset press,
- The decal is applied, by submerging it in water and sliding it onto the product to be imprinted. The decal is then rubbed with a cloth or squeegee to remove any excess water and air from between the product and the decal.
- The product is then kiln-fired. Once fired, the decal becomes fused with the glaze.
Decals withstand washing very well. This decoration method is labor intensive, since each decal must be aligned and applied by hand.
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August 18th, 2008
By definition promotional products are ‘Useful items that can be imprinted with the name of a company or individual and given free to the end user without obligation’ or ‘advertising incentives’. We prefer to think of promotional products as any piece of merchandise that promotes a company’s brand.
Popular uses for promotional merchandise are;
- Tradeshow or Conference Giveaways
- Corporate Apparel or Staff Uniforms
- Prize Packs
- Christmas Gifts
- Direct Mail Pieces
- Thank you gifts
- Corporate Stationery
- Staff or Sales Incentives
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August 18th, 2008
Embroidery is basically the stitching of an image or wording onto material.
In terms of promotional products decoration the design is stitched onto a material through the use of high speed, computer controlled sewing machines. The design is reproduced with tightly-stitched thread. Embroidery is most commonly used on apparel, caps, towels and some bags. It gives your item an added perception of quality. Very fine detail is difficult to achieve. The minimum letter height that can be embroidered clearly is 5mm.

A wide variety of thread colours are available. Unlike process printing exact PMS colour matches are not available. Instead a thread of the closest ‘fit’ is used.
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