I was once told that you could do degree in colour and still not know half of the necessary information. So in the following article I have tried to briefly summarise what you need to know when ordering promotional products.
Paper (e.g. magazines, photos, labels etc.) products are often printed in full colour or process print. This is where four inks(cyan,magenta, yellow and black) are used to create almost unlimited colour combinations.
The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks “subtract” brightness from white.
With CMYK printing, halftoning (also called screening) allows for less than full saturation of the primary colors; tiny dots of each primary color are printed in a pattern small enough that human beings perceive a solid color. Magenta printed with a 20% halftone, for example, produces a pink colour, because the eye perceives the tiny magenta dots and the white paper between the dots as light.
Most promotional products are spot colour printed
The majority of promotional products can not be in full or process colour. Instead, they are eiither spot pad or screen printed. Spot printing is when specific coloured inks are used to produce the colours. When having your logo reproduced in spot colour you will be asked for the PMS (Pantone colours).
Next too each product on our website you will see information about the type of print available.
Please see the examples below for more information;
The logo above is a 2 spot colour logo in PMS Cyan and Blue 2738C
The logo above is a 1 spot colour logo in PMS Cyan
This logo has a gradient of colour running through it
so it can not be spot colour printed.
If you are unsure how many colours are in your logo, please email it to us.
For some other information about promotional marketing check out our promotional know-how articles.